Privacy Policy

Introduction:

Your privacy is important to us and we know that you care about the manner in which your information is stored, used and
shared online. We respect and value the privacy of everyone who visits our website and will only collect and use
information in a manner consistent with your rights and our obligations under the law.

 

Our privacy policy governs our use of any and all data collected by us in relation to your use of our website. Please read
this Privacy Policy carefully and ensure that you understand it, as your acceptance of this policy is considered
to occur upon your first use of our website, if you do not agree with the policy, please stop using our website.

 

You may visit our website without disclosing any personal identification information, however please be aware that we may
use cookies and collect other non-personally identifiable information about your browsing activity.

 

If you do submit personal information, by ordering products, submitting a review or completing a web form registration for
example, please be assured that we will only use your personal information to support your continued relationship
with us.

 

This Privacy Policy has been provided to assist you in understanding how we collect, use and protect your personal information
when you visit our website and generally use our products and services.

 

Please take a few moments to read the sections below to fully understand how we may use your personal information.

1. Definitions 

‘Account’	Refers to an account required to access and/or use certain areas and features of our website
‘Cookie’	refers to a small text/image file placed on your computer or device by our website when you visit certain areas of the site, and/or when you use certain features of the site. Details of the Cookies used by our website are set out in section 15 below
‘our website’	refers to this website, www.ellactiva.co.uk
‘United Kingdom and EU Cookie Law’	refers to the relevant sections of the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015
‘Ellactiva®’	Is the trademark or registered trademark of Oxford Pharmascience Limited and/or our affiliates in the UK and in other countries

2. About Us

www.ellactiva.co.uk is owned and operated by Oxford Pharmascience Limited, a limited company registered in England and Wales under Company Number
06498279 and whose registered address is 2 Royal College Street, London, NW1 0NH. Our VAT number is 287766927

3. Scope

This policy applies only to your use of www.ellactiva.co.uk, it doesn’t extend to any other websites that are linked from our website (whether we provide these links or
they are shared by other users). We have no control over how your personal information is collected, stored or used
by other websites and advise you to read and understand the privacy policies of any such websites before providing
your personal data to them.

 

4. Data That We May Collect

Some non-personally identifying data will be collected automatically by our website (see section 15 on our use of Cookies),
other information will only be collected if you voluntarily provide it and agree to us using it for the purposes
set out in section 5. For example when purchasing goods from us or signing up for an account. Dependant on your use
of our website, we may collect some or all of the following information:

 

 

• • Name
  • Contact information, for example email address and telephone numbers
  • Billing and postal addresses
  • Date of Birth
  • Demographic information, for example preferences, interests and postcodes
  • Transaction history
  • IP address, this automatically collected
  • Web browser type and operating system, these are automatically collected
  • A list of URLs starting with a referring site, your activity on our website and the site that you exit to, these are automatically
    collected
  • Lifestyle and other information submitted by you on registration for an account or through surveys

 

 

If you choose to provide us with personal information, it will only be used in support of the intended purposes for which
it was submitted and subject to any preferences specified by you.

 

We may also collect non-personal identifying information about your visit to our website based on your browsing activities.
This information may include the pages you browse and products and services viewed or ordered for example. This helps
us to better manage and develop our site, to provide you with a more enjoyable, customised service and experience,
and to help us develop and deliver better products and services tailored to your individual interests and needs.

5. How We May Use Your Data

All personally identifying date is stored securely in accordance with the EU General Data Protection Regulation (Regulation
(EU) 2016/679) (GDPR).

 

We use your information to provide the best possible products and services to you, this includes:

 

 

• • Providing and managing your account
  • Supplying our products and services to you
  • Providing and managing access to our website
  • Personalising and tailoring your experience on our website
  • Personalising and tailoring our products and services for you
  • Responding to communications from you
  • Sending you email newsletters and offers that you subscribed to (note: you can unsubscribe or opt out at any time)
  • Analysis of use of our website and gathering feedback to enable us to continually improve our website and your user experience

     

     

     

  • To verify your identity, for example if you lose your password or security information, we may need to ask for other ‘identifiable’
    information to protect your data from unauthorised access

 

 

In some instances collection of information may be a statutory or contractual requirement as we will be limited in the products
and services that we can provide without your consent for us to be able to use such information.

 

With your permission and/or where permitted by law, we may also use your information for marketing purposes. This may include
contacting you by email, telephone or post with information, news and offers on our products and services. We will
not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully
protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications
(EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.

 

Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting
your rights.  We will only process your personal data if at least one of the following basis applies:

 

 

• • you have given consent to the processing of your personal data for one or more specific purposes;
  • processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request
    of you prior to entering into a contract;
  • processing is necessary for compliance with a legal obligation to which we are  subject;
  • processing is necessary to protect the vital interests of you or of another natural person;
  • processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority
    vested in the controller; and/or
  • processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such
    interests are overridden by the fundamental rights and freedoms of the data subject which require protection
    of personal data, in particular where the data subject is a child.

 

6. How and Where We Store Your Personal Information

We only retain your data for as long as we need it to use it as described in section 5, and/or for as long as we have your
permission to keep it. Your information will be deleted if we no longer need it, or if you request that it is deleted.

 

Your data will be stored within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway,
Iceland and Liechtenstein).

 

Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”) (The EEA consists
of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using
our website and submitting information to us. If we do store or transfer data outside the EEA, we will take all reasonable
steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR.
Such steps may include, but not be limited to, the use of legally binding contractual terms between us and any third
parties we engage and the use of the EU-approved Model Contractual Arrangements.

 

Data security is of great importance to us, and to protect your information we have put in place suitable physical, electronic
and managerial procedures to safeguard and secure data collected through our website.

 

Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet
may not be completely secure and that you are advised to take suitable precautions when transmitting to us data via
the internet, email and any electronic means.

7. Do We Share Your Personal Information

We do NOT share your data.

 

We may enter into agreements with third parties in order to supply our products and services to you on our behalf. These
may include payment processing, order fulfilment and delivery services, advertising, marketing and search engine
facilities. In some cases, these third parties may need access to some or all of your data. Where any of your data
is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely,
securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

 

We may compile statistics about the use of our website, including data on traffic, usage patterns, demographics, user numbers,
and sales. All such data will not include any personally identifying information. We may from time to time share
such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only
be shared and used within the bounds of the law.

 

In certain circumstances we may be legally required to share certain information held by us, which may include your personal
information, for example, where we are involved in legal proceedings, where we are complying with the requirements
of legislation, a court order, or a governmental authority. We do not require any further consent from you in order
to share your data in such circumstances and will comply as required with any legally binding request that is made
of us.

8. Changes to Our Business

It may be necessary from time to time to make changes to our Business, this may involve expansion or reduction of the Business
and/or may involve sale or transfer of control of all or part of our Business. Personal information provided by users
of our website will, where it is relevant to any part of our Business, be transferred along with that part and the
new owner or newly controlling party will, under the terms of this Privacy policy, be permitted to use the information
for the purposes for which it was originally collected by us.

 

In the event that any of your personal information is to be transferred in such a manner, we will contact you in advance
and inform you of the changes.

9. How You Can Control Your Data

When you submit personally identifying information via our website, you may be given options to restrict our use of your
information. We aim to give you strong controls on our use of your data, including the opportunity to unsubscribe
from receiving emails from us. You can do this by clicking on the unsubscribe link at the foot of our newsletter
emails or by managing your account.

10. Your Right to Withhold Information and to Withdraw Information After You Have Given it

You may access certain areas of our website without providing any information at all. However, to use all features and functions
available on our website you may be required to submit or allow for the collection of certain data.

 

You may restrict your internet browser’s use of Cookies. For more information, see section 15 and our Cookie Policy.

 

You may withdraw your consent for us to use your personal information as set out in section in 5 at any time by contacting
us using the details set out in section 15, and we will delete your data from our systems.  However, you acknowledge
this may limit our ability to provide the best possible products and services to you.

11. How Can You Access Your Data?

You have the legal right to ask for a copy of any of your personal data held by us (where such data is held). Please contact
us for more details at info@ellactiva.co.uk, or write to us, Oxford Pharmascience Limited, 2 Royal College Street,
London, NW1 0NH, please quote your name and address together with your mobile and /or account/order number (if relevant).
We would be grateful if could also provide brief details of what information you want a copy of (this helps us to
more readily locate your data.) We will take all reasonable steps to confirm your identity before providing you with
details of any personal information we may hold about you.

12. Information Security

Oxford Pharmascience Limited recognises that its customers are increasingly concerned about how companies protect personal
information from misuse and abuse and about privacy in general. Oxford Pharmascience Limited is constantly reviewing
and enhancing its technical, physical and managerial procedures and rules to protect your personal data from unauthorised
access, accidental loss and/or destruction. We use industry standard TLS certificates to provide encryption of data
in transit, for example, all access to Oxford Pharmascience Limited’s websites and management portals is covered
by HTTPS.

 

Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted.
Your communications may route through a number of countries before being delivered – this is the nature of the World
Wide Web/Internet. Oxford Pharmascience Limited cannot accept responsibility for any unauthorised access or loss
of personal information that is beyond our control.

13. Privacy Support

Oxford Pharmascience Limited reserves the right to amend or modify this Privacy Policy Statement at any time and in response
to changes in applicable data protection and privacy legislation.

 

Should we decide to update our Privacy Policy, we will post the changes on our website so you know what information we collect
and how we use it. If at any point we decide to use personally identifiable information in a manner different from
that stated at the time it was collected, we will tell you. You will have a choice as to whether or not we are able
to use your information in this different manner. If you have any questions about Oxford Pharmascience Limited’s
privacy policy or practices, please write to: info@pharmascience.co.uk or 2 Royal College Street, London, NW1 0NH.

14. Monitoring and/or Recording of Communications

Monitoring and/or recording of calls, emails and other communications may take place in accordance with UK law, particularly
for business purposes such as quality control and training, and to prevent unauthorised use of Oxford Pharmascience
Limited’s websites, and in order to detect or prevent crime.

15. Cookies and what We use them for

Our website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed
directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our website and
to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to
ensure that your privacy is protected and respected at all times.

 

By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those
placed by websites, services, and/or parties other than us. We use third party Cookies on our website for advertising
purposes. These Cookies are not integral to the functioning of our website.

 

All Cookies used by and on our website are used in accordance with current English and EU Cookie Law.

 

Certain features of our website depend on Cookies to function. Your Country and EU Cookie Law deems these Cookies to be “strictly
necessary”. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing
your internet browser’s settings, but please be aware that our website may not work as intended if you do so. We
have taken great care to ensure that your privacy is not at risk by allowing them.

 

Our website uses various analytical services. Website analytics refers to a set of tools used to collect and analyse usage
statistics, enabling us to better understand how people use our website. This, in turn, enables us to improve our
website and the products and services offered through it. You do not have to allow us to use these Cookies, as detailed
below, however whilst our use of them does not pose any risk to your privacy or your safe use of our website, it
does enable us to continually improve our website, making it a better and more useful experience for you.

 

The analytics service(s) used by our website use(s) Cookies to gather the required information. Certain of these Cookies
may be placed immediately when you first visit our website and it may not be possible for us to obtain your prior
consent.

 

You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether
you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but
this can be changed. For further details, please consult the help menu in your internet browser or the documentation
that came with your device.

 

You can choose to delete Cookies at any time however you may lose any information that enables you to access our website
more quickly and efficiently including, but not limited to, login and personalisation settings.

 

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance
provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure
about adjusting your privacy settings.

 

We collect information through cookies to ensure the content of the website and the website pathways work as effectively
as possible. We use the following cookies to help us achieve this. Strictly necessary cookies. These are cookies
that are required for the operation of our website and are completely anonymous. Below are examples of when or why
we will use these cookies:

 

 

• • To help the website to function and enhance the look and feel of the website;
  • To ensure you are always provided with a quick and responsive browsing experience;
  • Our web servers to respond to your actions on the website or browsing the website. The website would not be able to work
    without it; and
  • They also help to improve navigation around our website and allow you to return to pages you have previously visited.
  • Analytical/performance cookies. Allow us to recognise and count the number of visitors and to see how visitors move around
    our website when they are using it. This helps us to improve the way our website works. Below are examples of
    when we will use these cookies:

 

• • • Statistical information and log data about the number of visits to certain pages on the site;
    • The pages you viewed and activities you carried out during your visit;
    • The time and date of your visit;
    • The duration you stayed on a certain page; and
    • The path taken whilst on the site.
    • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our
      content for you, greet you by name and remember your preferences. Below are examples of when we will use
      these cookies:
    • As soon as you visit the website, a cookie on your device will identify you have returned to the website and record your
      preferences;
    • Remembering your choice of language or region; and
    • When submitting a comment to one of our blogs, the information you enter is remembered in order to make it easier for you
      to comment next time.
    • By using our website you agree to us placing the cookies specified above on your device (phone, android, computer, mac etc.).

 

 

16. Summary of your Rights in Accordance with GDPR

Under GDPR, you have the right to:

 

 

• • request access to, deletion of or correction of your personal information held by us
  • complain to a supervisory authority
  • be informed of what data processing is taking place
  • to restrict processing
  • data portability
  • object to processing of your personal information
  • rights with respect to automated decision-making and profiling (see below)

 

17. Automated Decision-Making and Profiling

In the event that we use personal data for the purposes of decision-making and those decisions have a legal (or similarly
significant) effect on you, you have the right to challenge such a decision under GDPR, you may request human intervention,
express your own point of view and obtain an explanation of the decision from us.

 

The right described above does not apply under the following circumstances:

 

 

• • The decision is deemed necessary for entry into, or performance of a contract between you and us.
  • The decision is authorised by law
  • You have given your express consent

 

18. Contact Us

If you have any questions about our website, our services and products or this Privacy Policy, please contact us by email
at info@ellactiva.co.uk, or by post at

Oxford Pharmascience Limited,

2 Royal College Street,

London NW1 0NH.

Please ensure that the purpose of your enquiry is made
clear, in particular if it is with regards to information about the personal data that we hold about you.

19. Changes to our Privacy Policy

From time to time we may deem it necessary to make changes to this Privacy Policy, as required by law. Any changes will be
posted onto our website and we will email you with a link to the updated version of the Policy. It will be deemed
that you accept the terms of the Policy upon your first use of our website following any alterations. We recommend
that you review this page regularly to keep up to date.